Library in the News Blogs, 6/28/07

Image from Library of Congress Lifelong Literacy campaign

Gadling, the major travel blog, yesterday linked to the June edition of LOC?s ?nifty? Wise Guide, in part because of its focus on summer vacations.

Here?s a little bit about what the blog thinks of the Wise Guide:

The website is spirited and fun in design ? who knew a .gov could be so engaging?

Seeing as how my office has a hand in producing it every month (I usually only rubber-stamp the fine copy written by Erin Allen), to Gadling we offer hearty thanks!

As Gadling points out, the site grows out of the Library?s seven-year association with the Ad Council. At a news conference and in our booth this week at the American Library Association annual conference, we offered a sneak peek at the next phase of our Lifelong Literacy campaign with the Ad Council, which should be launching in late July or early August. The theme, ?Explore New Worlds: Read,? shows young people how books can transport their imaginations, using the literal representation of a train to magical destinations. (The screen capture is from a rough cut of the new PSA.)

The campaign will include TV and radio spots; a fun, new Web site; a nationwide ?mall tour?; and other materials, such as bookmarks. The Web site will be found at, which (as of this writing) currently links to last year?s campaign kicking off the Lifelong Literacy message.

I?m excited about the whole campaign, but I have to say I?ve seen rough versions of the TV spot several times now, and every single time I get chills ? seriously. Creative professionals at The Geppetto Group, Buena Vista Home Entertainment, and the BYU Ad Lab have generously donated their time and talents to help make the new campaign possible.

Of course, we?ll be promoting this more heavily when it actually launches.

Oh, and here?s another piece of trivia: To date, Library of Congress campaigns with the Ad Council have resulted in roughly $230 million worth of donated media (i.e., public service ad placements.) Incredible!


  1. akechi
    June 29, 2007 at 12:41 pm


  2. web hosting blog
    July 3, 2007 at 8:55 am

    He He, it’s so exciting to hear about – Lifelong Literacy campaign. It’s great to hear that it will be launching soon. I liked the theme very much – “Explore New Worlds: Read,â€?
    I am eagerly waiting to see when it actually launches. Thanks Matt.

  3. matbach
    July 25, 2007 at 3:31 pm

    I definitely agree

  4. shawn kalin
    August 13, 2007 at 3:06 pm

    This has become an excellent resource over recent months.

    Keep on blogging.

    shawn kalin

  5. James Baumler
    October 17, 2007 at 6:01 pm

    Dear Matt, It was good to know all about Lifelong Literacy campaign and your thoughts on how books can transport their imaginations. The figure that I am really impressed is the $230 million worth of donated media – Thats huge. Great work !!

  6. Ian
    August 10, 2009 at 5:16 pm

    Your blog and sites like TED talks really have inspired me. I want to start offering much more to people from my websites, like i just put up web hosting tutorials at webhostingbreak instead of just being a jerk and running a site that is biased to sales only. That’s short term thinking and I’m surrounded by people who think like that. I have a long way to go in terms of developing helpful applications that I can distribute for free though.

    My dream is to use my savings to start a school where young kids can come “tinker” with things like wood/robotics/electronics kits/erector set and more!

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