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A Cheese by Any Other Name: The Legal Challenge over “Gruyere”

Posted by: Anna Price

On December 15, 2021, the Federal District Court for the Eastern District of Virginia upheld an administrative decision finding that, in the United States, “gruyere” is a generic term for a type of cheese, and therefore ineligible for legal protection through the U.S. Patent and Trademark Office (USPTO). Gruyère is a geographic region of Switzerland …