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Archive: October 2016 (1 Post)

A view looking past a digital display screen towards the doors of an indoor theater, with

Mister American: Dwight Eisenhower 1952 Campaign Film

Posted by: Mike Mashon

Dwight D. Eisenhower–born on this date in 1890–is widely credited with being the first Presidential candidate to use television advertising; you can see many of his 1952 TV spots at the excellent web site The Living Room Candidate maintained by our colleagues at the Museum of the Moving Image. Eisenhower’s media team also produced a …