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Category: Posters

Lights, Power, Action!

Posted by: Kristi Finefield

American poster artist Lester Beall was hired to design posters to garner support for the work of the Rural Electrification Administration (REA) in the 1930s. The REA was launched by President Franklin D. Roosevelt’s Executive Order in May 1935, and then supported by Congress’ passage of the Rural Electrification Act in May 1936. At the …